Electronic Resource

Sustainable Marketing and Strategy

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ustainable Marketing and Strategy, edited by Manuel Au-Yong-Oliveira and Maria José Sousa, explores the growing integration of sustainability into marketing practices and business strategies. The book examines how organizations can respond to increasing environmental and social awareness by incorporating sustainability, corporate social responsibility, and stakeholder interests into their strategic and marketing decisions. It discusses topics including green marketing, consumer behavior, employee engagement, sustainable business practices, circular economy, and the development of environmentally and socially responsible organizations. Particular attention is given to the importance of authentic sustainability initiatives and the potential risks of greenwashing in influencing consumer trust and organizational reputation. By bringing together different perspectives on sustainable business and marketing, the book provides insights into how organizations can adapt their strategies to changing consumer expectations and contribute to long-term economic, environmental, and social sustainability.

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Availability

Detail Information

Series Title

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Call Number

658.802 OLI s

Publisher

Switzerland : MDPI., 2022

Collation

E-book

Language

English

ISBN/ISSN

9783036539691

Classification

658.802

Content Type

text

Media Type

computer

Carrier Type

online resource

Edition

Cetakan pertama, 2022

Subject(s)

Marketing Management
Sustainable Business

Specific Detail Info

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Statement of Responsibility

Penulis, Manuel Au-Yong-Oliveira dan Maria José Sousa

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