Global Mindset and International Business: Driving Process Outsourcing Organizations by Magdalena Kossowska and Jerzy Rosi?ski explores the role of a global mindset in managing and developing organizations operating in the international business and business process outsourcing (BPO) environment. The book examines how organizations can respond to globalization, international competition, cultur…
Learning Policy, Doing Policy explores the relationship between public policy theory, practice, and teaching. The book examines how public servants learn about policymaking, how policy theories are understood and applied in professional practice, and how academic knowledge can contribute to more effective policymaking. It brings together perspectives from policy scholars, teachers, practitioner…
eputation Management and Family Business by Zdzisława Dacko-Pikiewicz examines the importance of corporate reputation in creating long-term competitive advantage and strengthening business value, with particular emphasis on family-owned enterprises. The book explores the nature and determinants of corporate reputation, the distinctive characteristics of family businesses, and the processes and…
ustainable Marketing and Strategy, edited by Manuel Au-Yong-Oliveira and Maria José Sousa, explores the growing integration of sustainability into marketing practices and business strategies. The book examines how organizations can respond to increasing environmental and social awareness by incorporating sustainability, corporate social responsibility, and stakeholder interests into their stra…
The Merger Mystery: Why Spend Ever More on Mergers When So Many Fail? by Geoff Meeks and J. Gay Meeks examines the persistent growth of mergers and acquisitions despite extensive evidence that many transactions fail to generate the expected improvements in operating profits. Drawing on statistical research and case studies from numerous businesses, the book investigates the economic, financial,…