Electronic Resource

Routledge Studies in Management, Organizations and Society: Reputation Management and Family Business

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eputation Management and Family Business by Zdzisława Dacko-Pikiewicz examines the importance of corporate reputation in creating long-term competitive advantage and strengthening business value, with particular emphasis on family-owned enterprises. The book explores the nature and determinants of corporate reputation, the distinctive characteristics of family businesses, and the processes and resources involved in building and managing their reputation. It develops a strategic model of family business reputation management by identifying key components, relationships, and factors that influence reputation and organizational performance. The book also provides practical recommendations for applying reputation management concepts to improve the functioning and competitiveness of family businesses. Overall, the work contributes to the fields of business management, entrepreneurship, strategic planning, and family business management by providing a structured approach to managing organizational reputation.

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Availability

Detail Information

Series Title

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Call Number

658.049 DAC r

Publisher

NEW YORK : Routledge., 2022

Collation

E-book

Language

English

ISBN/ISSN

9781000509472

Classification

658.049

Content Type

text

Media Type

computer

Carrier Type

online resource

Edition

Cetakan pertama, 2022

Subject(s)

Reputation Management
Family Business Management
Business Management

Specific Detail Info

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Statement of Responsibility

Penulis, Zdzisława Dacko-Pikiewicz

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