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Sustainable Marketing and Strategy
ustainable Marketing and Strategy, edited by Manuel Au-Yong-Oliveira and Maria José Sousa, explores the growing integration of sustainability into marketing practices and business strategies. The book examines how organizations can respond to increasing environmental and social awareness by incorporating sustainability, corporate social responsibility, and stakeholder interests into their stra…
European sustainable finance: introductory notes on the EU green deal and new…
This comprehensive volume analyzes the core structural frameworks of the European Green Deal and explores the critical integration of environmental regulations with banking and financial law. The text focuses heavily on the deployment of sustainable finance (green finance), detailing the development of robust EU Green Standards, market-driven compliance tools, and the implementation of the EU T…
Transportation Geotechnics for Green, Digital, and Modern Infrastructures
This book explores the role of transportation geotechnics in the development of green, digital, and modern infrastructure. It discusses geotechnical engineering principles and innovative technologies applied to the planning, design, construction, and maintenance of transportation infrastructure, including roads, railways, and other transport systems. The book highlights sustainable construction…
The Future of Mobility 3.0: Reinventing Mobility in the Era of Disruption and…
The Future of Mobility 3.0: Reinventing Mobility in the Era of Disruption and Creativity by François-Joseph Van Audenhove et al. (Arthur D. Little) presents a forward-looking strategic framework for navigating the radical transformation of global urban transport systems. Building upon earlier iterations of mobility evolution, this study addresses how rapid urbanization, digital technologies, e…
Human Resource Planning for the 21st Century
Human Resource Planning for the 21st Century explores the evolving role of human resource planning and management in today’s dynamic business environment. The book examines contemporary HRM practices, emphasizing strategic workforce planning, talent management, crisis management, employer branding, and corporate social responsibility. It also discusses the impact of globalization on human res…
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